CarrotCast Podcast - Real Estate Marketing for Investors & Agents

I'm crazy excited about today's guest. Let me introduce you to Tyler Ford because his story is exactly why we do what do here at Carrot.

People ask us why we do what we do. It's not for the lead generation side of things.

That's what we do.

That's how we help our clients crush it and grow predictable, consistent, profitable businesses. They finally have freedom, flexibility, finances, and can make an impact. That's why we do it. That's what we do.

Why we do it is exactly Tyler's story. He's gonna walk through how he was ... he's been in real estate for 20 years, and he was about to give up his entire business January of 2017, and he made one change that he's gonna be talking about on the episode of the CarrotCast that made 2018 the best start to his real estate career he's ever had, the happiest he's ever been in his business, and he's also growing and growing his businesses.

It's still just him and his wife flipping but he's growing his agent business and he's insanely happy. He's gaining momentum, and every one of us wants momentum.

As entrepreneurs, momentum is so, so important. When you don't have it, you can feel it. You're down, you're out, you're getting stressed, you're tired. You just don't feel like you're doing the right things. When you have it, nothing can go wrong and that's where Tyler is right now.

So, if you guys wanna know how he unlocked that momentum, and how he went from almost giving up his 20-year real estate business January of 2017 to now, completely shifted, happy, most profitable as ever, he's gonna tell you.

But first, he mentions a couple episodes of the CarrotCast in here that changed his life, and some of these things were some of those pivotal points for him that changed his mindset, that got him thinking in a different way.

So, key into those podcast episodes.

One of them is my Five Non-Negotiables episode. We've actually done this one twice, go back in the archives in iTunes or on Find that one about my five non-negotiables.

That one changed my life and Tyler mentioned it changed his life as well.

There are a couple other resources in there, too. I want you to go to, T-Y-L-E-R, and you're gonna be able to go to this episode if you're listening to it on iTunes or watching it on YouTube, and you're gonna be able to download Tyler's formula that he developed in conjunction with our formula during 2017 that helped him get that momentum.

So, this is basically a process of formula that you can follow if you're in a spot in your business to where you're not having as much fun as you wanna have or it's not as profitable as you wanna have it.

You might even be thinking about giving up, or you don't have the momentum. This formula Tyler walks through is exactly how you can get it.

Without further ado, let's welcome in Tyler Ford.

Direct download: CarrotCast_EP92_Tyler_Ford_Audio_3-9-18.mp3
Category:business -- posted at: 2:00am PST

Chris Cooper, author of Founder, Farmer, Tinker, Thief: The Four Phases of the Entrepreneur's Journey, knows what it’s like to burn out as an entrepreneur. He’s built valuable businesses but has also been on the edge of bankruptcy. He’s here to share his story that many of us can relate to. Trevor and Chris talk about the ugly side of entrepreneurship like not being able to step out of the day-to-day, and what happens when you finally make the money you wanted, but your still not happy. With the right advice at the right time, here’s some advice on how you can get through it.

Follow our guest:

Chris on LinkedIn:

Chris’ business:

Chris’ Podcast:

Take “The Four Phases of Entrepreneurship” Test at


Mentioned in this Episode:

Founder, Farmer, Tinker, Thief: The Four Phases of the Entrepreneur's Journey by Chris Cooper:

Clockwork: Design Your Business to Run Itself by Mike Michalowicz:

Going from a 1 man shop to building a team? Taking your small team to a larger enterprise? This is for you. Scaling a business is fun, but challenging. There will be growing pains! On this Ask Carrot replay, our VP of Growth, Kiley, covers the vital questions to ask yourself as you grow, as well as the motivation and mindset shift you’ll want to make in order to beat stress and stay happy while chasing big, ambitious goals. Catch us live every Thursday at 1 PM PST on Facebook or

06:00 The first question to ask before you decide to grow your business. Ask yourself WHY. Define success for yourself.

08:00 “When motivation fades, discipline starts to carry.” Define your non-negotiables.

09:00 Setting goals is easy. “The future is never a solution to the present.”

11:00 #1 The biggest challenges of scaling a business: Exposing weaknesses, Frustrating communication, Disrupting process, and Magnifying risk.

13:00 “Your job is to solve problems. We are a company full of problem-solvers.”

15:00 Your vision should be a simple promise and a contract with yourself. You have to stay in touch with your promise throughout the years.

16:00 Your customers are your best consultants. “The best way to build a brand is by making and keeping promises.”

17:00 “What marketing channels do I use to upscale my wholesale business? Facebook, Adwords, direct marketing?” Start with SEO, then Google Ads, then Facebook.

20:00 Sometimes people get so siloed in what they do that they lose sight of the overall vision of the company. “Nobody is too good to do anything.”

22:00 #2 Stress Management: Did you know that stress physically changes your brain and increases your perception of threats? Simply being aware of this is key to managing your stress. Assume the best in one another.

24:00 #3 Patterns and Processes: As time marches on, it is natural

28:00 Perfect data doesn’t exist. Everything you do won’t be a home-run. You’ve got to be willing to disrupt your own process.

29:30 “How would I teach this?” Take time to document processes as you build your company

33:00 Business isn’t life. “Growth for the sake of growth very rarely leads to long-term satisfaction” Pick great business partners.

Mentioned in this episode:

If I Had To Start All Over Here's What I'd Do To Close A Deal Within 60 Days Using 100% Online Leads

If you’re spending money on Pay Per Click (Google ads) to drive leads to your website, you need to make sure that you’re (1) not wasting money on bad clicks and (2) actually converting those clicks into leads and deals. On this live replay, Brendan breaks down his best practices for those getting started in PPC: The pros and cons of Google Smart Campaigns, How to structure your keywords, and how to build credibility. Watch the replay on YouTube and catch us live every Thursday at 1 PM PST on Facebook or

10:00 Trends Brendan sees with PPC: 

14:00 Throwing away leads and leaving money on the table because they’re not local to you.

18:35 The Pros and Cons of using Google Smart Campaigns. How it might be costing you more money than you think.

26:00 The biggest mistakes in PPC and how to structure your keywords

36:00 How to calculate your budget for PPC

44:30 The #1 Thing you need to nail down before paying for PPC: Your about page.

51:00 What’s a good cadence or maintenance plan for my campaign & The problem with #1 or #2 spot in Google

58:00 “Have you experimented with YouTube ads?”

Mentioned in this episode:

The most important page on your website:
How to calculate your max cost-per-lead:
Carrot’s PPC report:

Direct download: 3_Keys_You_Need_To_Know_for_PPC_in_2019.mp3
Category:business -- posted at: 2:34pm PST

You need a coach. Someone to show you your blind spots, to call you out when the going gets tough. That's why I recorded this episode for you. This episode is for anyone asking themselves “What is this all for? What am I working towards?” If you or your team are stuck in the day-to-day and struggling to see the bigger picture, you need to define your hall of fame. Listen in and don’t wake up one more day without getting back to your ‘why’.

Direct download: EP_163_What_Every_Entrepreneur_Needs_To_Know_Your_Hall_of_Fame.mp3
Category:business -- posted at: 2:00am PST

Carter Steph is no newbie to real estate. Last year, he and his team brought in over $1 Million in net profits, while closing on about 20% of their leads. In this episode, he shares what he’s focusing on to stretch his margins, how they dramatically increased their lead-to-close ratio, and what key advice he has for investors that DON’T have a big marketing budget. Listen in and don’t forget to Subscribe to the CarrotCast on Apple Podcasts!