CarrotCast | Freedom, Flexibility, Finance & Impact for Real Estate Investors

Going from a 1 man shop to building a team? Taking your small team to a larger enterprise? This is for you. Scaling a business is fun, but challenging. There will be growing pains! On this Ask Carrot replay, our VP of Growth, Kiley, covers the vital questions to ask yourself as you grow, as well as the motivation and mindset shift you’ll want to make in order to beat stress and stay happy while chasing big, ambitious goals. Catch us live every Thursday at 1 PM PST on Facebook or Carrot.com/ask

06:00 The first question to ask before you decide to grow your business. Ask yourself WHY. Define success for yourself.

08:00 “When motivation fades, discipline starts to carry.” Define your non-negotiables.

09:00 Setting goals is easy. “The future is never a solution to the present.”

11:00 #1 The biggest challenges of scaling a business: Exposing weaknesses, Frustrating communication, Disrupting process, and Magnifying risk.

13:00 “Your job is to solve problems. We are a company full of problem-solvers.”

15:00 Your vision should be a simple promise and a contract with yourself. You have to stay in touch with your promise throughout the years.

16:00 Your customers are your best consultants. “The best way to build a brand is by making and keeping promises.”

17:00 “What marketing channels do I use to upscale my wholesale business? Facebook, Adwords, direct marketing?” Start with SEO, then Google Ads, then Facebook.


20:00 Sometimes people get so siloed in what they do that they lose sight of the overall vision of the company. “Nobody is too good to do anything.”

22:00 #2 Stress Management: Did you know that stress physically changes your brain and increases your perception of threats? Simply being aware of this is key to managing your stress. Assume the best in one another.

24:00 #3 Patterns and Processes: As time marches on, it is natural

28:00 Perfect data doesn’t exist. Everything you do won’t be a home-run. You’ve got to be willing to disrupt your own process.

29:30 “How would I teach this?” Take time to document processes as you build your company

33:00 Business isn’t life. “Growth for the sake of growth very rarely leads to long-term satisfaction” Pick great business partners.

Mentioned in this episode:

If I Had To Start All Over Here's What I'd Do To Close A Deal Within 60 Days Using 100% Online Leads https://www.youtube.com/watch?v=U3nrWvNKIYk&list=PLTngSzzM_XqX4wgRLpP9zP0X-Uhn0u2e1&index=7&t=1s


We love Krista Mashore because she practices what she preaches (and what we preach!)

In this episode, she lays out her tried and true 6-month strategy that her coaching students are implementing to go from 1 deal a month to 5, 10, and 15+ deals per month! There’s no BS, no hype, just real stories and real results.

We'll cover: What types of videos you should be creating as a real estate agent, how often you should be posting to social media and how to use your videos as Facebook ads, Why you don't need a video person or fancy equipment when starting out, and who you should hire as you grow your business.

Listen in and learn how to start building consistent, predictable lead flow so you can finally gain back the freedom you’ve been working so hard for.

Follow our Guest:

Krista Mashore's coaching: https://kristamashore.com/

Krista on Facebook: https://www.facebook.com/kristamashore

Krista's fabulous, high converting Agent Carrot website: https://www.kristahomes.com/

Krista's 1st appearance on the CarrotCast: https://carrot.com/blog/realtor-marketing-strategy/

Krista on Instagram: https://www.instagram.com/_homesbykrista/?hl=en


If you’re spending money on Pay Per Click (Google ads) to drive leads to your website, you need to make sure that you’re (1) not wasting money on bad clicks and (2) actually converting those clicks into leads and deals. On this live replay, Brendan breaks down his best practices for those getting started in PPC: The pros and cons of Google Smart Campaigns, How to structure your keywords, and how to build credibility. Watch the replay on YouTube and catch us live every Thursday at 1 PM PST on Facebook or Carrot.com/ask

10:00 Trends Brendan sees with PPC: 

14:00 Throwing away leads and leaving money on the table because they’re not local to you.

18:35 The Pros and Cons of using Google Smart Campaigns. How it might be costing you more money than you think.

26:00 The biggest mistakes in PPC and how to structure your keywords

36:00 How to calculate your budget for PPC

44:30 The #1 Thing you need to nail down before paying for PPC: Your about page.

51:00 What’s a good cadence or maintenance plan for my campaign & The problem with #1 or #2 spot in Google

58:00 “Have you experimented with YouTube ads?”

Mentioned in this episode:

The most important page on your website: https://carrot.com/blog/most-overlooked-but-important-page-on-your-website/
How to calculate your max cost-per-lead: https://carrot.com/blog/max-cost-per-lead/
Carrot’s PPC report: https://carrot.com/ppc-report/

Direct download: 3_Keys_You_Need_To_Know_for_PPC_in_2019.mp3
Category:business -- posted at: 2:34pm PDT

You need a coach. Someone to show you your blind spots, to call you out when the going gets tough. That's why I recorded this episode for you. This episode is for anyone asking themselves “What is this all for? What am I working towards?” If you or your team are stuck in the day-to-day and struggling to see the bigger picture, you need to define your hall of fame. Listen in and don’t wake up one more day without getting back to your ‘why’. Carrot.com/energy

Direct download: EP_163_What_Every_Entrepreneur_Needs_To_Know_Your_Hall_of_Fame.mp3
Category:business -- posted at: 2:00am PDT

Carter Steph is no newbie to real estate. Last year, he and his team brought in over $1 Million in net profits, while closing on about 20% of their leads. In this episode, he shares what he’s focusing on to stretch his margins, how they dramatically increased their lead-to-close ratio, and what key advice he has for investors that DON’T have a big marketing budget. Listen in and don’t forget to Subscribe to the CarrotCast on Apple Podcasts! CarrotCast.com


We want you to get more leads. To help you get more leads, we give you the tools help you show up when people search for you online. We know it’s easy to get overwhelmed by SEO. Today we break it down for you in an easy-to-understand way. We cover: What Google looks for, How to stand out, Best Practices, AND what to do if you don’t have any time to write a blog post or tinker with your website. :) Catch the replay at https://youtu.be/QRQ_5XLnKXs and join us LIVE Thursdays at 1 PM PST on Carrot.com/ask

Direct download: What_You_Need_to_Know_About_SEO__Ask_Carrot_17.mp3
Category:business -- posted at: 4:27pm PDT

**Warning: This interview is unconventional, unapologetic, and 100% authentic!** What separates those who are dominating the real estate market from the rest of us? They’re good at this one thing... getting more people’s attention. When everyone is offering the same thing, you need a way to stand out! Today, Mike shares his story of how he quickly went from the “new guy” to the beloved “Digital Mayor” of his town, by just being himself. Listen in to find out how you can hone in your marketing and messaging to become the go-to guy or gal in your city.

Follow our guest:

https://www.realestatemarketingdude.com/

 


Still trying to figure out Facebook ads? Are your ads just not pulling in leads or costing you too much? Today, Kiley Newbold, Facebook Ads guru and Carrot’s VP of Growth, is going to answer your burning questions. It’s time to start closing more deals from Facebook!

Get the free guide on How to Fix Any Facebook Campaign here: https://carrot.ly/VVUP

Watch our Facebook 3-Step optimization guide video: https://youtu.be/iayEKliMnWc

2:00 Should I use a different Facebook pixel for my buyer and seller sites? If your an investor, Yes. Agent? The same pixel will work great. Here’s why…
4:00 Your message to motivated sellers vs cash buyers
5:00 “What should I do with negative comments?” Make your skeletons dance, or turn a bug into a feature. It’s a risky thing to think of Facebook as an outbound ad platform. It’s engagement driven and users expect to be engaged with. Facebook will actually reward you for engaging in ads with people
11:38 “Do I need to post to my page every day? Every week?” “How often should I post to my facebook business page?” Posting to your page matters, but it also doesn’t matter. Here’s how facebook organic reach works vs paid ads and why it’s important to be strategic about the content your visitors are going to see.
17:03 “What do I do if my ads aren’t performing?” This is sort of like asking what to do if your car isn’t working. Fortunately, we’ve developed a 3-Step framework for troubleshooting Facebook Ads. Here are the 3 things to check when your Facebook ads aren’t performing: https://carrot.com/facebook/optimization-guide/

Catch us live every Thursday at 1PM PST on Facebook or Carrot.com/ask


Are you struggling to compete in a flooded market? Find out how you can stand out, branch out, and take that next big step in scaling your business. RJ and Cassi are wholesalers from Dallas, TX who have done deals in over 25 states and are growing at a rapid pace. You’ll hear their marketing tactics, Facebook ad strategies, apps & tools, and how they bake purpose into their business to find fulfillment doing what they love!


Follow our Guest:

RJ & Cassi's Carrot Site: http://www.titaniumprops.com/

Titanium Investments on Facebook: https://bit.ly/31sqjnm

RJ Bates on Facebook https://www.facebook.com/RJBATESIII

Cassi DeHaas on Facebook: https://www.facebook.com/cassi.dehaas

Mentioned in this Episode:

https://www.quickbase.com/

https://gsuite.google.com/

https://www.yellowletterhq.com/

https://calltools.com/

https://gusto.com/


In this very special truck talk, Trevor tackles a variety of questions, from how to balance family and the entrepreneur lifestyle, key marketing concepts every business owner needs to understand, and which mammal Trevor would most like to wrestle. There's something in this episode for everyone! Enjoy and don't miss us Thursdays at 1 PM on facebook.com/investorcarrot or carrot.com/ask

Direct download: N_Part_12_Its_A_Trevor_Truck_Talk_TAKEOVER__Ask_Carrot.mp3
Category:business -- posted at: 3:00pm PDT

In part 2 of this very special truck talk, Trevor tackles a variety of questions, from how to balance family and the entrepreneur lifestyle, key marketing concepts every business owner needs to understand, and which mammal Trevor would most like to wrestle. There's something in this episode for everyone! Enjoy and don't miss us Thursdays at 1 PM on facebook.com/investorcarrot or carrot.com/ask

Direct download: N_Part_22_Its_A_Trevor_Truck_Talk_TAKEOVER__Ask_Carrot.mp3.mp3
Category:business -- posted at: 1:31pm PDT

YouTube star, Real Estate DO-RU, and friend of Carrot, Max Maxwell is back on the podcast to share exactly how he's built a wildly successful wholesaling business from scratch and what he’s doing to crush his revenue numbers year after year. You’ll get to hear: Max’s RVM and cold calling strategies, but more importantly why he’s shifting away from it and putting more energy into his biggest lead source.

What you need to focus on as a one-man-shop, and the keys to growing your team.

The #1 tool his team is using that creates more inbound opportunities, more intelligent conversations, and builds trust and credibility with sellers.

How to stay consistent with your marketing in order to catch sellers at the perfect time.


How to cold call without getting hung up on.

And where he’s finding cash buyers.

Follow our guest:

Max on YouTube: https://bit.ly/2QJqpSO

Maxon Instagram: https://bit.ly/2wC1dED
Max’s Carrot Site: https://www.cashhomestriad.com/

Mentioned in this Episode:

EP 127: Cold Calling Their Way to $900k in Profits. How Max Maxwell and Tony Robinson Have Used Carrot and Calls to Their Advantage: https://carrot.com/blog/real-estate-cold-calling-success/

EP 77: Closing 25% of His Leads: How Does Max Maxwell Leverage Online Marketing and Inspirational Storytelling to Close 1 in 4 Leads: https://carrot.com/blog/leverage-online-marketing-for-real-estate/

EP 124: Max Maxwell + Tony Robinson Unplugged: The Struggles, Lessons, Failures, and Keys That Led to a Multi-million Dollar Real Estate Business w/ Trevor Mauch: https://carrot.com/blog/multi-million-dollar-real-estate-business/

EP 143: You Must Go DOWN Before Coming UP: https://carrot.com/blog/down-before-up/

https://www.reirail.com/


Did you know the #1 site in our whole system as far as lead volume goes is a land investing site? Yep, you read that right... an investor flipping land. Why? Less competition. No rehabs, contractors, or toilets. So many investors are throwing away good leads! On this replay of AskCarrot, we'll show you how our members are using Carrot to attract and convert thousands of land sellers and buyers per month. Want to get into land? Dive in! Catch the YouTube version at https://youtu.be/PJ0D4gm4QPY and join us live every Thursday at 1 PM - Carrot.com/ask or Facebook.com/investorCarrrot

11:20 “We’re not just teaching you how to get leads, we’re teaching you how to be better marketers.”
13:30 Looking at Carrot’s highest-performing land website Case studies with Carrot and land - Luke Harris is doing 8-10 deals per month https://www.thefarmfinders.com/
16:40 How to do a land deal, step-by-step
19:00 The two types of land you can get into
24:00 Supply and Demand: How direct mail, Google, and cold calling, craigslist, and
33:30 Keywords to target when buying and selling land
44:30 What types of online content should I be creating for my land website to attract more sellers?
52:35 The math behind land deals: Shoot for tripling your money.

Find out how to generate land leads online with Carrot: https://carrot.com/site-types/land-buying-websites/

Mentioned in this episode:

Websites for buying and selling land:
https://www.landwatch.com/
https://www.landandfarm.com/
https://www.land.com/
https://www.landhub.com/

Find out how to generate land leads online with Carrot: https://carrot.com/site-types/land-buying-websites/


Luke Harris’s Carrot land site: https://www.thefarmfinders.com/

Jack Bosche’s land resources: https://landprofitgenerator.com/

https://www.househeroes.com/the-dos-and-dont-of-selling-vacant-land/

Top CarrotCast episodes on land:

EP 79: [Case Study] How Luke Harris Flipped 50+ Pieces Of Bare Land This Year: https://carrot.com/blog/land-investing/

EP 47: Flipping Vacant Land: How Gary Horton Pivoted His Wholesaling Business In A Tough Market To Be On Track To Flip 100 Pieces Of Bare Land In 2017: https://carrot.com/blog/flipping-vacant-land/

EP 142: He’s Flipped 4,000 Pieces of Land… Why It’s An Amazing Time To Start w/ Jack Bosch: https://carrot.com/blog/flipped-4000-pieces-of-land-jack-bosch/

Direct download: Flipping_Land_In_2019.mp3
Category:business -- posted at: 2:00am PDT

Extensive research and data compiling by Postal Impact finds that an investor’s biggest missed opportunity is their follow-up sequence.

Surprisingly, less than 20% even have one, yet a whopping 60-70% of your deals come from having a good follow-up sequence!

In this episode, Christina Krause is going to show you some of her best lead-gen strategies on how to attract more motivated sellers using data you probably already have. She's a seasoned real estate investor with a wealth of knowledge on what works in today's shifting market. She also shares exactly how they're crushing it with direct mail. Her company, Postal Impact, is all about making your probate marketing simple, painless, and automatic.

We'll also be talking about how to go into new markets, what it means to scale personal attention, and how you can use data and automation within your business. Enjoy this special episode!

Watch the full YouTube video at https://youtu.be/2uoPo0xZPJI

Full show notes at https://carrot.ly/y7HJ


How burnt out are you from spending so much of your time cold calling while still not closing enough deals? We brought on the real estate industry’s cold calling guru, Beau Hollis from Louisville, Kentucky to teach us how he closes 1 deal for every 150 cold calls made, when most investors need about 600 calls to get a deal! Yes, he’s closing 8-10 deals per month, mostly cold calling! Listen in now to get his best secrets and his simple foolproof cold calling script that will cut your time on the phone in half so you can make some dang money and get back to spending your time doing the things that you love… which is probably not making cold calls.

Direct download: EP_158.2_Beau_Hollis.mp3
Category:business -- posted at: 2:00am PDT

Agents, are you worried about Zillow running you out of business? You shouldn’t be. We’re going to show you EASY ways to outrank them in Google with content, credibility, and Carrot. Skip ahead to 27 minutes to get the juicy details and head over to YouTube https://bit.ly/2Wu9Gbz to catch the replay of this week’s LIVE Ask Carrot. Catch us live every Thursday at 1 PM PST on Facebook, YouTube, or Carrot.com/ask

9:30 “Trevor, how can I get into real estate investing with limited funds?”

13:00 Brian Rockwell's story of transitioning from school teacher to a successful investor

27:00 How to control the conversation around your brand online with “The Content Bullseye”

30:00 Hacking Google: how to use suggested search terms to find your niches

34:00 Deconstructing Zillow’s entire online strategy

Mentioned in this episode:

From Teacher to $80k/Month Wholesaling Real Estate in a Competitive Market With 100% Online Leads w/ Carrot Client Brian Rockwell: https://carrot.ly/P3qx

Direct download: How_to_Beat_Zillow.mp3
Category:business -- posted at: 2:00am PDT

EP 156: [Republish!] What’s Your Credibility Score? The Top 5% Of Earners Are Doing These “Simple” Things To Build More Credibility In A Cluttered Market w/ Trevor Mauch

In markets, with little competition, the product and the offering are often the most important factor that a prospect uses to decide what company to work with. But in a cluttered market, with lots of competition, like today’s real estate world… credibility has grown to trump “product” as the main decision factor that can make or break your next deal.

So, what are the top 5% of real estate investors and agents doing to build more credibility in the market to make their competition irrelevant while their competition tries tactic after tactic to catch up?

Trevor dives into specific examples and lays out his “Credibility Score” theory to help you determine what you should fix asap to build your credibility even more.

Listen to our other episodes at www.CarrotCast.com

Direct download: Trevor_Mauch_-_Crediblity_Full_Audio.mp3
Category:business -- posted at: 2:00am PDT

On this replay of our weekly Live Ask Carrot Call, Trevor and Adrian walk you through the exact steps to take to close your first deal in 60 days. We dive deep into PPC, going through proven examples of strategy and budgets. We also do a little bit of site conversion breakdown and get into successful Facebook ads near the end! Don’t forget to catch us live every Thursday at 1 PM PST on Facebook or Carrot.com/ask

Direct download: If_I_Had_To_Start_All_Over....mp3
Category:business -- posted at: 2:00am PDT

Do you feel like you should be further along by now? Do you feel like like you’ve been slaving away, but you're still stuck in the same daily grind? Are you waiting for that breakthrough where the budget isn’t so tight anymore, where you’re not overwhelmed by all the projects you have going in, where you can finally take that trip with your spouse that you’ve been dreaming of? If so, this podcast episode is for you. It’s time to water your bamboo. Listen now. Renew your mindset. Reap the benefits. CarrotCast.com

Direct download: Water_Your_Bamboo.mp3
Category:business -- posted at: 2:00am PDT

On this short recap of yesterday's LIVE ASK Carrot, we show you quick and easy changes you can make to your Carrot site that will help you stand out from the competition and convert more visitors into leads. If you missed the live show, check out the replay on Youtube.com/investorcarrot or Facebook.com/investorcarrot. And, don't forget to check out the block post at https://carrot.ly/03CE. Plus, shout out to Jonathan Tran with athomebuyers.com for the stellar podcast review!


Sometimes all we need is a little inspiration. Someone further down the road to guide us. Let Steve Londeau be that guy. Growing up in Detroit, Steve got off to a rough start but soon realized he had the ability to change his life. Real Estate was his vehicle of change. He’s built a very successful wholesaling business that has set his family of 7 financially free. Hear his story where he walks you through his tactics, his marketing methods, how he built a team, AND what his single biggest lead source is.

 

Follow our guest:

Steve’s Carrot Site: https://www.stevebuyshousesfast.com
Steve on LinkedIn: https://www.linkedin.com/in/stevelondeau/

 

Mentioned in this Episode:

The Psychology of Negotiation: How To Talk With A House Seller to Close More Deals + Help More People w/ John Martinez: https://carrot.ly/_c3m

Direct download: EP_154_Steve_Londeaus_Sucess_Story.mp3
Category:business -- posted at: 2:00am PDT

In an increasingly crowded market where your marketing costs are going up and your ROI is going down, what do you do? Don’t get discouraged. On this replay of our weekly LIVE show, Trevor walks you through why you need to ramp up your marketing in order to outlast the competition and gives you practical advice on how to increase your credibility with buyers and sellers so you can close more of leads you have coming in. Listen in! Catch us live every Thursday at 1 PM PST on Facebook or Carrot.com/ask

11:50 Why your ROI is suffering
21:20 #1 Close the Credibility Gap... “Your customers are searching for burrito reviews, why would they not search for you?” Read this blog post: Inside the mind of a motivated house seller blog post: https://carrot.ly/leyd
22:20 “You not only have to be discoverable, but you have to be available.”

25:30 How do you preframe someone? What should you say on phone calls? Check out this episode: The Psychology of Negotiation: How To Talk With A House Seller to Close More Deals + Help More People w/ John Martinez: https://carrot.ly/_c3m
28:30 “Your customers are looking for ways to be able to trust you.”
32:00 #2 Have Multiple Profit Strategies
37:30 “The way to increase your conversion rate is simply by building more relationships.”
42:45 Doing creative deals from other investor’s “bad leads”. https://carrot.ly/_c3m

44:00 Serve the strategy AND serve the person.
47:50 What's your credibility score? https://carrot.ly/3wue
52:00 #3 Spend More! In an increasingly crowded market where your marketing costs are rising… If your online ROI is dropping, don’t cut off those marketing arms. Find out why.

59:00 Recap!

1:05 A short story to get you motivated... Never give up!

 

LINKS:

Inside the mind of a motivated house seller blog post: https://carrot.ly/leyd

The Psychology of Negotiation: How To Talk With A House Seller to Close More Deals + Help More People w/ John Martinez: https://carrot.ly/_c3m


EP 122: 100+ Deals This Year Turning Other Peoples DEAD Leads Into Deals / Tang Nguyen and the “Odd Brothers” https://carrot.ly/_c3m

Direct download: My_Online_Marketing_ROI_is_Taking_a_Dive.mp3
Category:business -- posted at: 2:00am PDT

I’ve never had a real job. I’ve spent my entire adult life building businesses, but not ones that made me happy. Like a lot of entrepreneurs, 80% of the work I was doing was draining my energy, until one day I decided I couldn’t take it anymore... I quit everything. I set out to build a business that would GIVE me energy, UNLEASH my potential, and FUEL my passion. It wasn’t easy, but I did it. And with a little guidance, I believe you can too.

Direct download: Ep_153_How_To_Build_A_Business_Around_Your_Passion.mp3
Category:business -- posted at: 2:00am PDT

Why is video content key to staying relevant in real estate and how do I actually create effect videos for my business? Trevor is going to walk you through real-time examples of the types of videos you need to shoot, exactly what you should be saying, and how to optimize your videos so they help you rank higher in Google, build credibility, and close more deals. Catch us live every Thursdays at 1PM PST on Carrot.com/ask, Facebook or YouTube.

Direct download: Ask_Carrot.mp3
Category:business -- posted at: 2:00am PDT

Are agents and investors in danger of becoming obsolete? The answer depends on IF you’re executing this one thing in your business right now. On my way back from a real estate agents mastermind in Beverly Hills, I was stuck on this question, in a world where we increasingly rely less on human interaction and more on artificial intelligence and automation. So, I looked to the past for answers, specifically, the Stock Market Crash of 1987, when I had an epiphany... you’re going to want to hear this.

Find out how to get people to like you, trust you, deliver better results,

how to win over any of your skeptics,

and how Agents can become the ‘digital mayor’ of your town.

 

Direct download: EP_152_Will_Real_Estate_Agents_be_Relevant_10_Years_From_Now.mp3
Category:business -- posted at: 2:00am PDT

Adam “Big Sip” Johnson had no home internet, an AOL email address, and a Carrot site. His partner Brent just started investing in real estate 2 years ago. Somehow they’ve managed to bring in tons of leads and close more deals using methods that are so simple, anyone can implement them. Learn how to make Facebook ads convert for less money. How to use UBER as a free, money-making lead source. And, hear how they wake up happy, find fulfillment, and have more FUN doing what most of us stress over.

Direct download: EP_149_Investor_Secrets_Netting_100kmo_Using_UBER_and_Facebook_ads.mp3
Category:business -- posted at: 2:00am PDT

On this episode of the Carrot Cast, I invited a guest on named John Martinez. John is probably ... Not probably. He is the leading sales trainer in the real estate investing industry. I had a chance to meet him in person finally after following him for quite some time down in Dallas at a mastermind, at the Investor Fuel Mastermind that we're a part of. John blew me away at his presentation down there. I really loved kind of the role-playing that he did up on stage, talking through the way that high achieving and high performing real estate investors negotiate and discuss the transaction with sellers.

What we're going to do is you're going to learn a lot about John's story, but then about 10, 15 minutes in, we're going to dive in knee deep on role-playing, and basically walking you through every step of the way, all the way from hopping on the call, to meeting the seller in person first, what you say, how you prepare them, how you set expectations, exactly word for word what to say. This stuff is pretty darn amazing.

Now, the cool thing about this is this call isn't just, hey, jot this script down, because that's not it at all. What John teaches you is the fundamentals behind why these work, so now you can be empowered to go out there as someone who understands psychology and understands how to actually really, truly serve your sellers and your prospects, all right?

I want you to completely shift and transcend your current mindset on how you're currently talking with sellers.

Direct download: CarrotCast_EP96_John_Martinez_Audio_4-03-18.mp3
Category:business -- posted at: 2:00am PDT

Some might call us crazy, but we call it committed. Not only do we have a big announcement today, but we are giving away Bose speakers, Carrot SWAG, and by the way... all of our secrets on how to build a successful brand and an audience of evangelists. The same secrets that grew a bootstrapped, rural-America startup to one of America’s fastest-growing companies. If you’re in this for the long game, you need to hear this episode. Listen in & join the International #carrotday at Carrot.com/celebrate.

Direct download: Carrot_Day_launch_episode.mp3
Category:business -- posted at: 2:00am PDT

Doubts. We all have them pop into our head, telling us why we can’t do something, making us fearful of taking the next step, even causing us to slip into a depression. If we let them, these doubts can paralyze us and keep us from reaching our goals… So how do we flip the script in your mind so we’re not constantly being dragged down? I’m going to let you in on a private call with a good friend of mine and share with you how I manage to keep moving forward when I’m at my worst.

Direct download: Ep_149_How_To_Punch_Fear_In_The_Face.mp3
Category:business -- posted at: 2:00am PDT

Trevor and Adrian break down the marketing, mindset, and business model that our most successful customers are using, as well as ourselves internally, at Carrot. These methods work if you put them to work! Don’t miss it on this replay of our weekly live show Ask Carrot.

Catch us LIVE every Thursday at 1 PM PST on Facebook or Carrot.com/ask

Direct download: Ask_Carrot_5.mp3
Category:business -- posted at: 2:00am PDT

You’ve tried direct mail, you’ve tried cold calling, you’re on social media... you’re hustling every single day, but you’re just not getting the results you need. Something has to change. That's why we brought Laura on the show today. She’s a 30-year real estate veteran who has had massive success and wants to share exactly how she is closing 8 out of 10 deals and getting a consistent stream of quality, motivated leads. Listen in, take notes, and start executing the next-level strategies to help you build the business that sets you free!

Direct download: EP_148.mp3
Category:business -- posted at: 2:00am PDT

Sometimes our biggest challenge when growing a business is conquering the false limitations that we place on our own potential. Today, Kiley Newbold and Trevor Mauch are talking about the real struggles of scaling a multi-million dollar business, how to build systems and teams that unleash you, and what being an entrepreneur really means. Prior to Carrot, Kiley helped grow the Color Run to over $70MM in revenue as VP of marketing and built a Facebook ads marketing firm for real estate investors.

Direct download: EP_147.mp3
Category:business -- posted at: 2:00am PDT

Carrot CEO Trevor Mauch, Adrian Nez, Kiley Newbold, and special guests Max Maxwell & Daniel DiGiacomo went LIVE on this last episode of Ask Carrot to dive into how they've all built teams, all in different phases of their businesses. Delegating, building a team, hiring... whatever you call it... bringing other people in to help you grow your real estate investing / agent business is critical to gaining freedom and scaling. 

26:24 -Daniel, what’s your current team look like What mindset shifts did you have to make to scale your business?

30:00 - The Delegation Wheel concept

36:30 - “Max, I hired my first remote person in November. I close my first deal Monday in Fort Worth. I’m in Maryland. What’s my next hire to plan for?”

40:30 - There are different levels of investors out there. You need to find someone that is on your journey. - Max Maxwell

43:43 “How are you getting over perfectionism, Daniel?”

44:40: “Max, What have you learned about remote employees, what others might call VA's?”

47:30 - “What tools are you guys using for your teams?”

56:00 - “What CRM are you guys using?” See below!

1:03:00 - “When did you guys start using AdWords?”

1:09 - Max Maxwell on building the buyers side - “Every deal has to sell.”

1:11:00 -”what service do you guys recommend for RVMs?” See below!

1:15:00 - “As a beginner new investor who hasn’t done one deal yet, can Carrot core plan can get us good leads?”

1:18:00 - "Expensive is relative."

LINKS:
Use coupon code “Carrot” for Wholesaling Elite 2019 at https://www.wholesalingelitelive.com/
Claim you spot to CarrotCamp at CarrotCamp.com
Follow Daniel: https://www.instagram.com/danieldigiacomo/
Follow Max: https://therealmaxwell.com/
Follow Adrian: https://www.instagram.com/the_adrian_nez/
Follow Kiley: https://www.instagram.com/thekileyg/
Follow Trevor: https://www.instagram.com/trevor.mauch/

Tools:
https://www.investorfuse.com/
https://www.reirail.com/
https://slack.com/
https://www.voxer.com/

Direct download: Ask_Carrot_3_Audio.mp3
Category:business -- posted at: 2:00am PDT

Chris went from Firefighter to employee at a house flipping business making money for his boss, to going it alone (and failing the first time)... and finally made things click and over 2 years went from $0 to $1.4M in revenue. Hear his journey, what made wholesaling finally work for him in a big way, and why he didn't quit when he burned through his whole marketing budget with no results.

3:04 - A look at Christian’s business: wholesaling since 2014, recently launched a private lending arm and property management arm, and plans to launch a full-service investment firm in 2019.

5:11 - How to turn a dead lead into $14,200 of commissions.

6:33 - Growing from $330 gross revenue during his first year to $1.4 million in gross revenue in 2018.

8:12 - From firefighting to real estate: how he made the transition and who helped him on his journey.

11:09 - “My girlfriend found a Groupon deal for real estate license”.

15:31 - Making an incredible comeback from failing as a real estate agent.

16:32 - How to talk with sellers and study the various personality types.

21:01 - How being transparent in your business can get you more deals.

22:45 - Why owning your credibility and reputation will ultimately help you close more deals.

27:34 - Christian's marketing plan for hitting $3 million in revenue this year + His current ROI and cost per deal.

34:31 - What to do when your online leads aren't converting.

36:31 - Christians unique strategy for finding buyers.

46:35 - What’s changing with MLS?

55:03 - How to make more money on the same deals you’re already closing.

58:35 - The one thing you should be focusing on as an entrepreneur.

Direct download: EP_146.mp3
Category:business -- posted at: 2:00am PDT

"How can I compete with Zillow when it comes to SEO?" Adrian Nez, an industry expert in SEO for real estate, and I show you how to do it, what WORKS, what HURTS and dive deep into what most sites are doing to crush rankings. Skip ahead to 1:02:21 to see how it's possible to outrank Zillow in SEO rankings.

9:05 - What makes my Google ranking drop?

14:00 - What can I get penalized for in Google? What about bad backlinks?

18:16 - "I hired a sketchy SEO company a year ago and my rankings are taking a tumble.

24:18 - "Why should I continue SEO once I have good rankings?"

42:24 - Pulling page speed reports on our own customer's websites

47:10 - Plugins for SEO

53:53 - "Our website already ranks high with SEO for many searches. Should we do Google Adwords PPC (Pay Per Click) if we already rank well?"

1:02:21 - How to beat Zillow in SEO

1:13:30 - Using Google suggestions vs Keyword tools


What made you decide to become an entrepreneur? Why do you show up to work every single day? What makes it all worth it? For me, it took a week off work, 5 days without power, and a couple of powerful conversations with my mentor to see what I was missing out on.

1:05 - Masterminds & Disneyland - What I’ve been up to!

6:47 - Fixing the struggle to fill every moment with your cell phones and not being present in the moment by reliving memories with your family,

8:38 - Busy-ness is usually something we create ourselves. This week made me realize I need to force myself to slow down.

9:47 - Take a hard look at WHY you became an entrepreneur and why you put it in the hours.

10:16 - What it actually means to 10x your business and how people wrongly interpret it.

11:42 - My mentor's challenge to me: Think about the long game, find your WHY, and find the right people in your life to unlock you.

15:24 - My WHY and the impact I’ve been able to make on the town that I grew up in.

22:53 - The most exclusive mastermind for high achieving real estate investors… CarrotCamp.com


We’re talking about Facebook ads for real estate investors, How to stand out from other real estate investors using the same marketing tools, All about “lead stacking” and more all on Ask Carrot episode #1.

4:43 “How can I make the transition from part-time investor to full-time investor?”

12:07 “What to do when my campaigns are getting clicks but no conversions? How can I measure ads attribution for my FB campaigns?”

22:52 “With a lot of other investors using Carrot sites, How will I stand out if there is a lot of “Carrot competition?”

34:39 ​”I want SEO to be the only marketing I do. What should I be doing daily to help with that?”

47:19 “How much funding do I need once I purchase a Carrot plan to consistently generate motivated leads each month?”

1:00:41 “Is having the same blog content as other investors or customers bad for my site? If so, what can I change in the duplicate content?”

1:10:34 “Trevor, I'm new to sales working from carrot platform.. how much sales training vs. action is it best to take? Perhaps practice each day for an hour before going out [drilling, practice]?”

Direct download: EP_145_Ask_Carrot_1.mp3
Category:business -- posted at: 2:00am PDT

I wasn’t always wealthy... I didn't come from money, I never had an upper hand in life, and I’m not even that great at managing my own money. But thankfully I had a few people in my life who took their time to show me how to view money in a completely different way, recognize the opportunity that is available to everyone, and create abundant, lasting wealth that brings real freedom & flexibility, and allows me to make a massive impact. And today, I’m going to break it all down for you. Get ready to take notes and follow me on IG @trevor.mauch to get my wealthy “cheat sheet” and other golden nuggets from this episode.

THE CONVERSATION:

4:13 - Whether good or bad, our worldview of money is shaped at an early age. Hear Trevor’s backstory of growing up without much money, but having parents who built their own businesses and shaped his mindset around money.

10:15 - My journey from making 16k/year to 200k in my late twenties to Carrot bringing in just under 6m in revenue.

13:59 - Wealthy people don’t gauge their worth by how much money they make. After 60-70k/year, income has diminishing returns.

16:19 - Wealthy people realize the opportunity to create income is abundant - Scarce vs abundance mindset.

17:24 - Breaking down misconceptions around money and happiness. - If you don’t first find purpose in your work, the money will never make you happy.

19:05 - Chuck’s Texaco - How one mechanic found happiness and purpose in his work, and never wants to retire.

21:48 - Wealthy people create income from assets vs creating income from a job.

22:43 - How Trevor entered real estate at age 21, by buying his first rental property with only $600.

26:12 - Wealthy people invest and give, while others save and spend. Check out The Latte Factor!

28:51 - Wealthy buy only what they can afford in cash. Others take loans and debt on consumer goods. Create wealth-building habits that map to your goals.

30:41 - Wealthy people use credit cards the RIGHT way - to grow wealth and help manage finances.

31:55 - Wealthy people’s expenses stay well below their income threshold, instead of rising.

33:09 - Wealthy people buy back their time in the early stages, instead of buying more stuff.

35:33 - Finding Happiness in a 535 square foot apartment.

38:19 - Wealthy people focus on adding income, not cutting expenses.

39:54 - Wealthy people become wealthy by adding value to others, not by taking money.

43:20 - Working for free...People pay what your services are worth to them. Understand your immense value, have the confidence to tackle your insecurities, and start charging what you’re worth.

48:17 - “The best things I ever spent money on were experiences.”

51:05 - “You are rich right now” Money aside, what do you have in your life that makes you rich? Share with us on Instagram, what makes you #richrightnow

59:50 - Create positive, situational affirmations around flawed money mindsets.

Direct download: EP_144_The_Mindset_of_Money_w_Trevor_Mauch.mp3
Category:business -- posted at: 2:00am PDT

I thought I had it all figured out. I was making over 100k a year as my own boss. But I wasn’t happy. I wasn’t who I wanted to become - the best version of myself. I was Insecure. I was afraid of failing. I knew there was something more and I was going to do whatever it took to take the leap of faith, even if it meant walking away from everything I’d built. It was time to chase my vision. It was time to take a risk, conquer my fears, my insecurities, and forget about what other people think. It was time to go down, so I could go up.

THE CONVERSATION:

2:18  - I was miserable… It was 2010 and I’d hit a financial low of making just 16k a year. Something had to change. I knew there was more. More purpose, more happiness, more purpose. I had to transform.

4:48 - Why risks and sacrifices, and ultimately facing your fears must come before success: A tree, a seed, and a bird.

6:57 - 15 20 years later fully grown - a bird makes a home. Producing fruit and purpose. Momma bird raising the babies. Baby wants to fly, has to stand on the edge of the nest and jump off. Innate drive to fly and succeed

10:03 - I finally had a breakthrough and netted 15k in one day! At the time I thought I had it all figured out. But I wasn’t happy. I wasn’t where I wanted to be. I had to take a leap of faith and figure out how to make money while being happy, having purpose, and adding value.

12:15 - I’m someone who doesn’t ask for help. I tried to leave it all up to myself and do it alone. I had to get over that. I had to shed my shell, get transparent, and get over my insecurities.

15:04 - “I’ve got a plan” Why any time someone criticizes you for following your own dreams, they’re speaking to their own insecurities or inabilities.

19:35 - Ego was one of my biggest obstacles. I had to conquer that too.  

20:56 - I want to give you permission to take a step back, to forget what other people might think, and take a step down, so you can grow up. Let me walk you through writing down your “shells” aka what’s holding you back. What do you need to conquer?

23:39 - Now write down your vision - the seed, water, and the tree. Does it get you insanely excited? Does it give you the energy you need to become your best self?

24:55 - Finding your purpose.






Direct download: EP_143_-_You_Must_Go_DOWN_Before_Coming_UP.mp3
Category:business -- posted at: 2:00am PDT

Jack Bosch is the expert when it comes to land. In 17 years of flipping land, he has successfully flipped over 4,000 lots, and plans to flip about 15 deals PER MONTH this year! 2019 has been his best year ever and he’s going to share why now is an amazing time to start and how you can break into the market with a few tips and tricks. Learn how to create cash flow that provides generational wealth and get the knowledge, capability, confidence, and courage to succeed.

THE CONVERSATION:

4:03 - Jack’s background in Real Estate - His main game is land flipping, but his team also deals in multi-family and other markets.

 

8:46 - Creating cash: Using the wheel of wealth to reduce expenses and invest it into assets.

 

23:21 - The 3 types of land Jack goes after and exactly how to find land buyers and sellers that turn into the best deals.

 

27:46 - Jack Bosch’s top tips on how to start buying and selling land.

 

35:30 - Breaking down the math behind Jack’s investments. How much revenue are his deals generating?

 

42:30 - Jack’s marketing mix for finding buyers and sellers. How direct mail and online are working together.

 

47:27 - Top resources for where to find buyers for land. Carrot.com with PPC and, LandWatch, Lands of America, LandFlip, Facebook Marketplace, Craigslist, RedFin, and Zillow. Start with free resources and amplify them with paid.

Direct download: EP_142.mp3
Category:business -- posted at: 2:00am PDT

We all have bad days. Stuck in a funk, bummed out, just not feeling it... this was me last week. But, I realized something needed to change. I needed to deal with my ANTS - Automatic Negative Thoughts. This episode isn’t about real estate, ya’ll. This is about how to be happy, how to amplify others and how to show up every day giving your absolute best. I’m going to share with you how I went from being reactive to being proactive, took control over my thoughts, flipped the switch, and regained my momentum.

THE CONVERSATION:

2:49 - Recognizing that you're in a funk.
6:53 - If you’re like me - ambitious, but low on willpower, you might need habit triggers.
9:35 - What are ANTS? And how do our thoughts affect how we feel physically? We can do everything to make sure we show up our best every day, but sometimes forget to care of our minds.
11:07 - PANTS: Positive, Aspirational, New Thoughts Inject positivity into your brain! "This is easy!" "I can do this forever" "My energy is high!"
15:03 - Stop letting the negativity around you weigh you down. Use your energy for positivity, add value, add growth, and get excited about what you're doing!
16:37 - Own your thoughts with affirmations for specific situations and tell your thoughts where to go.
22:32 - Future pace: Be grateful for what you have in the moment and have a vision for where you are heading.
28:32 - Create a culture of energy within your business. Become a power plant for energy. What companies like Dutch Bros and Carrot are doing in rural America to make an impact on millions of people.
33:20 - Wrapping it up… We’re launching ASK CARROT! A weekly Live Q&A with Trevor. Head over to Carrot.com/ask or YouTube.com/InvestorCarrot starting February 14th at 1 PM PST to ask him anything!


Meet Troy. Troy is a 10-year real estate investor, so he kind of knows his stuff. One day while driving to work, Troy thought “I’m not getting any leads through my Carrot website, I think I’m just going to cancel.” But Troy’s not a quitter, so he decided “Ya know what, I actually like making money. Maybe I’ll give it another shot.” So Troy started ramping up his marketing through PPC and got some help from the Carrot folks. It turns out his work paid off… Troy made over $50k last month by closing 4 deals he got through his site. Now Troy is getting results. Now Troy is ramping up his business. Now Troy is happy! Here’s how he did it...

 

2:29 - Troy's started out 10 years ago as a real estate investor and house flipper in Milwaukee, Wisconsin. Right now, he’s averaging about 8-10k per PPC deal and closing roughly every 1 in 5-10 leads. Get in touch with the PPC experts he used HERE.

 

8:41 - What one thing is costing you the most money?  Lack of follow-up with your leads. Consistent follow up is key to closing your deals. Sometime we think we’re bugging people by calling, texting, and emailing him. Without his persistency through 8-10 phone calls, Troy would’ve missed out on $30k from someone who wanted to sell their house.

 

13:12 - How he plan to ramp up his marketing this next year. Doubling down in online, optimizing his website, and committing to larger direct mail campaigns.

 

17:32 - How much can you afford to spend per deal? Figure out your max cost per lead and max cost per deal with this calculation: https://oncarrot.com/blog/max-cost-per-lead/

 

18:16 - When something is not working, make a mindset shift and ask yourself "Have I truly given this a real chance?" Troy knew his time could be better spent on getting deals done so instead of going the DIY route with his website and marketing, he outsourced it and hired experts, and switched to Carrot’s advanced marketer plan.

 

21:15 -Suggestions for success from a carrot customer. Commit to finding a way to drive traffic to to your website. There’s a reason why we repeat ourselves at Carrot… the model works! Implement and educate, implement and educate.

Full show notes: https://carrot.ly/xxZd 


I invited my mentor and close friend Seth Buechley out to my house this past weekend to talk about what we’re learning on our journeys as entrepreneurs, some of the growing pains with scaling Carrot (#599 on the Inc 500/5000 & Oregon’s fastest growing software company) and what we’re doing in order to lead our teams well and continue building valuable businesses. Seth has sold multiple companies worth hundreds of millions of dollars, is the CEO of Cathedral Consulting, and the host of the Business Done Right podcast.

3:36 - Once you have a vision for your future, your dreams will begin to materialize quicker. Think long term for your family and your business - create a life list! Where do you want to wake up in 5, 10, 25, 50 years? The life I was living as a serial-entrepreneur and freelancer actually wasn’t the life I wanted.

 

7:27 - If you’re like most entrepreneurs, you tend to “cycle” every 3-5 years or so and get bored or distracted by the next big thing. We need to practice patience and persistence and focus on what resources that we have right in front of us in order to be successful. Become an expert in one thing before branching out and focus on niching down in your industry.

 

15:59 - Make yourself “less relevant”. Being a great leader sometimes means taking a step back and empowering your team to step in. Learn how Trevor has created systems and processes that have allowed him to gain more freedom and flexibility, while still being the voice of the brand.

23:31 - Leaders must make tough decisions. When we avoid them, we put the successes of our business, our team, and ourselves at risk. Hear why turnover is a sign of a healthy culture... to a certain point.

 

28:17 - What’s the difference between transactional leadership and transformational leadership? Transactional leadership worked for Trevor until Carrot hit around the $1 million revenue mark. It’s reacting and delegating. It’s creating basic processes for how to complete tasks. Transformational leadership is empowering and unleashing your team, ultimately freeing you up from small tasks. It’s done by asking “What’s the outcome we're looking for? and What’s the way we measure success? And “What’s blocking you?” Write down where they're blocked and invest in the time to train them on decision making - design a process that guides them through the right questions to ask.

 

46:20 - I used to say I wasn’t a morning person. A habit tracker is the key tool that helped me change that.... and I’ve never even been good at habits!

 

52.34 - Accountability is misconstrued. You can create it for yourself through social pressure, measurements, and honesty. Habits that get you thinking about things differently.

 

Full show notes at: https://carrot.ly/_KUI


Are you prepared for the changes up ahead? Investors, are you positioning yourself as the leader in your market? The housing market tends to shift every 8-10 years and we’re already starting to see more change in 2019 than in the last 3-5 years. Last week, we gathered 12 top-earning real estate investors from around the country for a 2-day long live Market Leader Summit to find out what they’re doing to thrive. Here’s what we learned...

03:19 - Where the market is heading? Experts don't predict a crash in 2019, but slower growth is anticipated and high-end markets will start to decline.

09:46 - Trends for real estate agents in 2019. Increasing time on market and more price appreciation, as growth starts to slow down.

11:59 - What about house flipping in 2019? With higher competition, slower closings and selective buyers, house flippers won’t be able to get away with as many mistakes in 2019. If you want to keep closing deals, you’re going to have to tighten up standards and pay attention to the details. Don't underestimate fix-up costs and consider increasing repair expenses to compete in a more competitive market.

21:43 - With new iBuyer programs from Keller Williams and Coldwell Banker homebuyers will other options over real estate agents. I believe this could be a good thing… as long as you’re building credibility and creating content to stand out in your markets. What are you doing in your marketing to position yourself as the only solution for buyers and sellers?

28:00 - What one thing ruins successful real estate investors? Choosing to not get creative with making deals happen. Even with consistent, predictable leads, looking at every deal and trying to fit it into a “box” can cause you to go hungry. Other Investors like Tang Nguyen will be picking up all the leads you passed up.

37:39 - Remember that every successful investor started with zero deals and zero experience. It’s time to get creative. Which method is continuing to grow and prove sustainable over time? The ONLY marketing vehicle that keeps gaining momentum and continues to get better is online. RVM, cold calling, direct mail are all cyclical marketing methods.


Often times, when we feel really overwhelmed, and are just struggling to keep up, it's probably because things are too complex. Maybe you've been trying to take more time off and get more freedom. Maybe you've tried everything, but can't quite seem to get there. The truth is, we can't grow our businesses and gain more freedom unless we simplify. On this mini CarrotCast episode I want to share with you a concept that has helped me de-clutter my life and get back more of my freedom and happiness.

02:26 - What the ceiling of complexity is and how it affects our happiness, our income, and our freedom.

03:28 - How simplification is the enemy of complexity.

05:56 - The first key to breaking through the ceiling of complexity: Process.

06:50 - Recognizing your productivity constraints and bottlenecks.

Direct download: EP_137_The_ceiling_of_Complexity.mp3
Category:business -- posted at: 2:00am PDT

In this annual planning call, Trevor is giving away his frameworks and strategies that helped Carrot land #599 the Inc 5000 list this year - the ones he is using every single day personally, and in business. Watch the video at Carrot.com/epic/replay and skip ahead to 23:15 to get started! What we’ll cover: My 2018… key things I learned, won, and lost. Why Goals and Resolutions often don’t work (and what DOES work for me). My 5 “F’s” exercise to diagnose the spots in your life you need to focus on the most. Some mindset things that worked for me in 2018. Creating a clear, exciting, and compelling vision for your life. My 1-page Annual Strategic Plan. How to create habits that stick (without setting goals). How an ancient Japanese concept called “Ikigai” changed my life.

Download all of your free resources + slides from the call here: https://oncarrot.com/epic/replay/

23:15 - Getting Started.

29:35 - What motivates entrepreneurs over time.

39:15 - My entrepreneur journey in a nutshell.

41:50 - My 4 step process to an epic year.

56:38 - Take a quick test on the 5 F’s: Fitness, Family, Friends, Financial, and Faith.

1:02:18 - How a lack of urgency is one of our biggest problems and the best fix for it.

1:48:21 - The ancient Japanese concept called “Ikigai” that changed my life.

1:52:58 - The 3 Step Personal Power Process: The Dreams Worksheet & 15-minute Energy Audit.

2:00:52 - The entire annual, quarterly, and monthly planning process we follow at Carrot.

Direct download: EP_136_Epic_Planning_Call.mp3
Category:business -- posted at: 2:00am PDT

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