Tue, 16 April 2019
EP 151: Simple Investor Secrets: Netting $100k/mo Using UBER and Facebook ads w/ Adam “Big Sip” Johnson and Brent Moreno
Adam “Big Sip” Johnson had no home internet, an AOL email address, and a Carrot site. His partner Brent just started investing in real estate 2 years ago. Somehow they’ve managed to bring in tons of leads and close more deals using methods that are so simple, anyone can implement them. Learn how to make Facebook ads convert for less money. How to use UBER as a free, money-making lead source. And, hear how they wake up happy, find fulfillment, and have more FUN doing what most of us stress over.
Direct download: EP_149_Investor_Secrets_Netting_100kmo_Using_UBER_and_Facebook_ads.mp3
Category:business -- posted at: 2:00am PDT
Tue, 9 April 2019
EP 150: [Republish] Don't Blow It! The Psychology of Negotiation: How To Talk With A House Seller to Close More Deals + Help More People w/ John Martinez
On this episode of the Carrot Cast, I invited a guest on named John Martinez. John is probably ... Not probably. He is the leading sales trainer in the real estate investing industry. I had a chance to meet him in person finally after following him for quite some time down in Dallas at a mastermind, at the Investor Fuel Mastermind that we're a part of. John blew me away at his presentation down there. I really loved kind of the role-playing that he did up on stage, talking through the way that high achieving and high performing real estate investors negotiate and discuss the transaction with sellers.
What we're going to do is you're going to learn a lot about John's story, but then about 10, 15 minutes in, we're going to dive in knee deep on role-playing, and basically walking you through every step of the way, all the way from hopping on the call, to meeting the seller in person first, what you say, how you prepare them, how you set expectations, exactly word for word what to say. This stuff is pretty darn amazing.
Now, the cool thing about this is this call isn't just, hey, jot this script down, because that's not it at all. What John teaches you is the fundamentals behind why these work, so now you can be empowered to go out there as someone who understands psychology and understands how to actually really, truly serve your sellers and your prospects, all right?
I want you to completely shift and transcend your current mindset on how you're currently talking with sellers.
Thu, 4 April 2019
Some might call us crazy, but we call it committed. Not only do we have a big announcement today, but we are giving away Bose speakers, Carrot SWAG, and by the way... all of our secrets on how to build a successful brand and an audience of evangelists. The same secrets that grew a bootstrapped, rural-America startup to one of America’s fastest-growing companies. If you’re in this for the long game, you need to hear this episode. Listen in & join the International #carrotday at Carrot.com/celebrate.
Tue, 2 April 2019
Doubts. We all have them pop into our head, telling us why we can’t do something, making us fearful of taking the next step, even causing us to slip into a depression. If we let them, these doubts can paralyze us and keep us from reaching our goals… So how do we flip the script in your mind so we’re not constantly being dragged down? I’m going to let you in on a private call with a good friend of mine and share with you how I manage to keep moving forward when I’m at my worst.
Fri, 29 March 2019
Trevor and Adrian break down the marketing, mindset, and business model that our most successful customers are using, as well as ourselves internally, at Carrot. These methods work if you put them to work! Don’t miss it on this replay of our weekly live show Ask Carrot.
Catch us LIVE every Thursday at 1 PM PST on Facebook or Carrot.com/ask
Tue, 26 March 2019
You’ve tried direct mail, you’ve tried cold calling, you’re on social media... you’re hustling every single day, but you’re just not getting the results you need. Something has to change. That's why we brought Laura on the show today. She’s a 30-year real estate veteran who has had massive success and wants to share exactly how she is closing 8 out of 10 deals and getting a consistent stream of quality, motivated leads. Listen in, take notes, and start executing the next-level strategies to help you build the business that sets you free!
Tue, 19 March 2019
Sometimes our biggest challenge when growing a business is conquering the false limitations that we place on our own potential. Today, Kiley Newbold and Trevor Mauch are talking about the real struggles of scaling a multi-million dollar business, how to build systems and teams that unleash you, and what being an entrepreneur really means. Prior to Carrot, Kiley helped grow the Color Run to over $70MM in revenue as VP of marketing and built a Facebook ads marketing firm for real estate investors.
Fri, 15 March 2019
Carrot CEO Trevor Mauch, Adrian Nez, Kiley Newbold, and special guests Max Maxwell & Daniel DiGiacomo went LIVE on this last episode of Ask Carrot to dive into how they've all built teams, all in different phases of their businesses. Delegating, building a team, hiring... whatever you call it... bringing other people in to help you grow your real estate investing / agent business is critical to gaining freedom and scaling.
26:24 -Daniel, what’s your current team look like What mindset shifts did you have to make to scale your business?
30:00 - The Delegation Wheel concept
36:30 - “Max, I hired my first remote person in November. I close my first deal Monday in Fort Worth. I’m in Maryland. What’s my next hire to plan for?”
40:30 - There are different levels of investors out there. You need to find someone that is on your journey. - Max Maxwell
43:43 “How are you getting over perfectionism, Daniel?”
44:40: “Max, What have you learned about remote employees, what others might call VA's?”
47:30 - “What tools are you guys using for your teams?”
56:00 - “What CRM are you guys using?” See below!
1:03:00 - “When did you guys start using AdWords?”
1:09 - Max Maxwell on building the buyers side - “Every deal has to sell.”
1:11:00 -”what service do you guys recommend for RVMs?” See below!
1:15:00 - “As a beginner new investor who hasn’t done one deal yet, can Carrot core plan can get us good leads?”
1:18:00 - "Expensive is relative."
Tue, 12 March 2019
Chris went from Firefighter to employee at a house flipping business making money for his boss, to going it alone (and failing the first time)... and finally made things click and over 2 years went from $0 to $1.4M in revenue. Hear his journey, what made wholesaling finally work for him in a big way, and why he didn't quit when he burned through his whole marketing budget with no results.
3:04 - A look at Christian’s business: wholesaling since 2014, recently launched a private lending arm and property management arm, and plans to launch a full-service investment firm in 2019.
5:11 - How to turn a dead lead into $14,200 of commissions.
6:33 - Growing from $330 gross revenue during his first year to $1.4 million in gross revenue in 2018.
8:12 - From firefighting to real estate: how he made the transition and who helped him on his journey.
11:09 - “My girlfriend found a Groupon deal for real estate license”.
15:31 - Making an incredible comeback from failing as a real estate agent.
16:32 - How to talk with sellers and study the various personality types.
21:01 - How being transparent in your business can get you more deals.
22:45 - Why owning your credibility and reputation will ultimately help you close more deals.
27:34 - Christian's marketing plan for hitting $3 million in revenue this year + His current ROI and cost per deal.
34:31 - What to do when your online leads aren't converting.
36:31 - Christians unique strategy for finding buyers.
46:35 - What’s changing with MLS?
55:03 - How to make more money on the same deals you’re already closing.
58:35 - The one thing you should be focusing on as an entrepreneur.
Fri, 8 March 2019
"How can I compete with Zillow when it comes to SEO?" Adrian Nez, an industry expert in SEO for real estate, and I show you how to do it, what WORKS, what HURTS and dive deep into what most sites are doing to crush rankings. Skip ahead to 1:02:21 to see how it's possible to outrank Zillow in SEO rankings.
14:00 - What can I get penalized for in Google? What about bad backlinks?
24:18 - "Why should I continue SEO once I have good rankings?"
42:24 - Pulling page speed reports on our own customer's websites
47:10 - Plugins for SEO
53:53 - "Our website already ranks high with SEO for many searches. Should we do Google Adwords PPC (Pay Per Click) if we already rank well?"
1:02:21 - How to beat Zillow in SEO
1:13:30 - Using Google suggestions vs Keyword tools
Direct download: How_To_Beat_Big_Players_in_SEO_for_Real_Estate_-_Ask_Carrot_2_w_Adrian_Nez__Trevor_Mauch_copy_2.mp3
Category:business -- posted at: 2:00am PDT
Tue, 5 March 2019
What made you decide to become an entrepreneur? Why do you show up to work every single day? What makes it all worth it? For me, it took a week off work, 5 days without power, and a couple of powerful conversations with my mentor to see what I was missing out on.
1:05 - Masterminds & Disneyland - What I’ve been up to!
6:47 - Fixing the struggle to fill every moment with your cell phones and not being present in the moment by reliving memories with your family,
8:38 - Busy-ness is usually something we create ourselves. This week made me realize I need to force myself to slow down.
9:47 - Take a hard look at WHY you became an entrepreneur and why you put it in the hours.
10:16 - What it actually means to 10x your business and how people wrongly interpret it.
11:42 - My mentor's challenge to me: Think about the long game, find your WHY, and find the right people in your life to unlock you.
15:24 - My WHY and the impact I’ve been able to make on the town that I grew up in.
Direct download: EP_145_What_5_Days_Without_Power_or_Running_Water_Taught_Me_This_Past_Week..._Snowpocalypse_2019.mp3
Category:business -- posted at: 2:00am PDT
Fri, 1 March 2019
We’re talking about Facebook ads for real estate investors, How to stand out from other real estate investors using the same marketing tools, All about “lead stacking” and more all on Ask Carrot episode #1.
4:43 “How can I make the transition from part-time investor to full-time investor?”
12:07 “What to do when my campaigns are getting clicks but no conversions? How can I measure ads attribution for my FB campaigns?”
22:52 “With a lot of other investors using Carrot sites, How will I stand out if there is a lot of “Carrot competition?”
34:39 ”I want SEO to be the only marketing I do. What should I be doing daily to help with that?”
47:19 “How much funding do I need once I purchase a Carrot plan to consistently generate motivated leads each month?”
1:00:41 “Is having the same blog content as other investors or customers bad for my site? If so, what can I change in the duplicate content?”
1:10:34 “Trevor, I'm new to sales working from carrot platform.. how much sales training vs. action is it best to take? Perhaps practice each day for an hour before going out [drilling, practice]?”
Tue, 26 February 2019
I wasn’t always wealthy... I didn't come from money, I never had an upper hand in life, and I’m not even that great at managing my own money. But thankfully I had a few people in my life who took their time to show me how to view money in a completely different way, recognize the opportunity that is available to everyone, and create abundant, lasting wealth that brings real freedom & flexibility, and allows me to make a massive impact. And today, I’m going to break it all down for you. Get ready to take notes and follow me on IG @trevor.mauch to get my wealthy “cheat sheet” and other golden nuggets from this episode.
4:13 - Whether good or bad, our worldview of money is shaped at an early age. Hear Trevor’s backstory of growing up without much money, but having parents who built their own businesses and shaped his mindset around money.
10:15 - My journey from making 16k/year to 200k in my late twenties to Carrot bringing in just under 6m in revenue.
13:59 - Wealthy people don’t gauge their worth by how much money they make. After 60-70k/year, income has diminishing returns.
16:19 - Wealthy people realize the opportunity to create income is abundant - Scarce vs abundance mindset.
17:24 - Breaking down misconceptions around money and happiness. - If you don’t first find purpose in your work, the money will never make you happy.
19:05 - Chuck’s Texaco - How one mechanic found happiness and purpose in his work, and never wants to retire.
21:48 - Wealthy people create income from assets vs creating income from a job.
22:43 - How Trevor entered real estate at age 21, by buying his first rental property with only $600.
26:12 - Wealthy people invest and give, while others save and spend. Check out The Latte Factor!
28:51 - Wealthy buy only what they can afford in cash. Others take loans and debt on consumer goods. Create wealth-building habits that map to your goals.
30:41 - Wealthy people use credit cards the RIGHT way - to grow wealth and help manage finances.
31:55 - Wealthy people’s expenses stay well below their income threshold, instead of rising.
33:09 - Wealthy people buy back their time in the early stages, instead of buying more stuff.
35:33 - Finding Happiness in a 535 square foot apartment.
38:19 - Wealthy people focus on adding income, not cutting expenses.
39:54 - Wealthy people become wealthy by adding value to others, not by taking money.
43:20 - Working for free...People pay what your services are worth to them. Understand your immense value, have the confidence to tackle your insecurities, and start charging what you’re worth.
48:17 - “The best things I ever spent money on were experiences.”
51:05 - “You are rich right now” Money aside, what do you have in your life that makes you rich? Share with us on Instagram, what makes you #richrightnow
59:50 - Create positive, situational affirmations around flawed money mindsets.
Tue, 19 February 2019
I thought I had it all figured out. I was making over 100k a year as my own boss. But I wasn’t happy. I wasn’t who I wanted to become - the best version of myself. I was Insecure. I was afraid of failing. I knew there was something more and I was going to do whatever it took to take the leap of faith, even if it meant walking away from everything I’d built. It was time to chase my vision. It was time to take a risk, conquer my fears, my insecurities, and forget about what other people think. It was time to go down, so I could go up.
2:18 - I was miserable… It was 2010 and I’d hit a financial low of making just 16k a year. Something had to change. I knew there was more. More purpose, more happiness, more purpose. I had to transform.
4:48 - Why risks and sacrifices, and ultimately facing your fears must come before success: A tree, a seed, and a bird.
6:57 - 15 20 years later fully grown - a bird makes a home. Producing fruit and purpose. Momma bird raising the babies. Baby wants to fly, has to stand on the edge of the nest and jump off. Innate drive to fly and succeed
10:03 - I finally had a breakthrough and netted 15k in one day! At the time I thought I had it all figured out. But I wasn’t happy. I wasn’t where I wanted to be. I had to take a leap of faith and figure out how to make money while being happy, having purpose, and adding value.
12:15 - I’m someone who doesn’t ask for help. I tried to leave it all up to myself and do it alone. I had to get over that. I had to shed my shell, get transparent, and get over my insecurities.
15:04 - “I’ve got a plan” Why any time someone criticizes you for following your own dreams, they’re speaking to their own insecurities or inabilities.
19:35 - Ego was one of my biggest obstacles. I had to conquer that too.
20:56 - I want to give you permission to take a step back, to forget what other people might think, and take a step down, so you can grow up. Let me walk you through writing down your “shells” aka what’s holding you back. What do you need to conquer?
23:39 - Now write down your vision - the seed, water, and the tree. Does it get you insanely excited? Does it give you the energy you need to become your best self?
24:55 - Finding your purpose.
Tue, 12 February 2019
Jack Bosch is the expert when it comes to land. In 17 years of flipping land, he has successfully flipped over 4,000 lots, and plans to flip about 15 deals PER MONTH this year! 2019 has been his best year ever and he’s going to share why now is an amazing time to start and how you can break into the market with a few tips and tricks. Learn how to create cash flow that provides generational wealth and get the knowledge, capability, confidence, and courage to succeed.
4:03 - Jack’s background in Real Estate - His main game is land flipping, but his team also deals in multi-family and other markets.
8:46 - Creating cash: Using the wheel of wealth to reduce expenses and invest it into assets.
23:21 - The 3 types of land Jack goes after and exactly how to find land buyers and sellers that turn into the best deals.
27:46 - Jack Bosch’s top tips on how to start buying and selling land.
35:30 - Breaking down the math behind Jack’s investments. How much revenue are his deals generating?
42:30 - Jack’s marketing mix for finding buyers and sellers. How direct mail and online are working together.
47:27 - Top resources for where to find buyers for land. Carrot.com with PPC and, LandWatch, Lands of America, LandFlip, Facebook Marketplace, Craigslist, RedFin, and Zillow. Start with free resources and amplify them with paid.
Tue, 5 February 2019
We all have bad days. Stuck in a funk, bummed out, just not feeling it... this was me last week. But, I realized something needed to change. I needed to deal with my ANTS - Automatic Negative Thoughts. This episode isn’t about real estate, ya’ll. This is about how to be happy, how to amplify others and how to show up every day giving your absolute best. I’m going to share with you how I went from being reactive to being proactive, took control over my thoughts, flipped the switch, and regained my momentum.
2:49 - Recognizing that you're in a funk.
Direct download: EP_141_Ants_In_Your_Pants-_The_Quickest_Way_to_Break_Through_A_Mental_Funk.mp3
Category:business -- posted at: 2:00am PDT
Tue, 29 January 2019
Meet Troy. Troy is a 10-year real estate investor, so he kind of knows his stuff. One day while driving to work, Troy thought “I’m not getting any leads through my Carrot website, I think I’m just going to cancel.” But Troy’s not a quitter, so he decided “Ya know what, I actually like making money. Maybe I’ll give it another shot.” So Troy started ramping up his marketing through PPC and got some help from the Carrot folks. It turns out his work paid off… Troy made over $50k last month by closing 4 deals he got through his site. Now Troy is getting results. Now Troy is ramping up his business. Now Troy is happy! Here’s how he did it...
2:29 - Troy's started out 10 years ago as a real estate investor and house flipper in Milwaukee, Wisconsin. Right now, he’s averaging about 8-10k per PPC deal and closing roughly every 1 in 5-10 leads. Get in touch with the PPC experts he used HERE.
8:41 - What one thing is costing you the most money? Lack of follow-up with your leads. Consistent follow up is key to closing your deals. Sometime we think we’re bugging people by calling, texting, and emailing him. Without his persistency through 8-10 phone calls, Troy would’ve missed out on $30k from someone who wanted to sell their house.
13:12 - How he plan to ramp up his marketing this next year. Doubling down in online, optimizing his website, and committing to larger direct mail campaigns.
17:32 - How much can you afford to spend per deal? Figure out your max cost per lead and max cost per deal with this calculation: https://oncarrot.com/blog/max-cost-per-lead/
18:16 - When something is not working, make a mindset shift and ask yourself "Have I truly given this a real chance?" Troy knew his time could be better spent on getting deals done so instead of going the DIY route with his website and marketing, he outsourced it and hired experts, and switched to Carrot’s advanced marketer plan.
21:15 -Suggestions for success from a carrot customer. Commit to finding a way to drive traffic to to your website. There’s a reason why we repeat ourselves at Carrot… the model works! Implement and educate, implement and educate.
Full show notes: https://carrot.ly/xxZd
Direct download: EP_140From_No_Leads_to_50k_in_Deals_-_What_I_Almost_Missed_Out_On_by_Leaving_Carrot.m4a
Category:business -- posted at: 2:00am PDT
Tue, 22 January 2019
EP 139: What it Takes to Build a Multi-Million Dollar Company - A Conversation Between CEOs Seth Buechley and Trevor Mauch
I invited my mentor and close friend Seth Buechley out to my house this past weekend to talk about what we’re learning on our journeys as entrepreneurs, some of the growing pains with scaling Carrot (#599 on the Inc 500/5000 & Oregon’s fastest growing software company) and what we’re doing in order to lead our teams well and continue building valuable businesses. Seth has sold multiple companies worth hundreds of millions of dollars, is the CEO of Cathedral Consulting, and the host of the Business Done Right podcast.
3:36 - Once you have a vision for your future, your dreams will begin to materialize quicker. Think long term for your family and your business - create a life list! Where do you want to wake up in 5, 10, 25, 50 years? The life I was living as a serial-entrepreneur and freelancer actually wasn’t the life I wanted.
7:27 - If you’re like most entrepreneurs, you tend to “cycle” every 3-5 years or so and get bored or distracted by the next big thing. We need to practice patience and persistence and focus on what resources that we have right in front of us in order to be successful. Become an expert in one thing before branching out and focus on niching down in your industry.
15:59 - Make yourself “less relevant”. Being a great leader sometimes means taking a step back and empowering your team to step in. Learn how Trevor has created systems and processes that have allowed him to gain more freedom and flexibility, while still being the voice of the brand.
23:31 - Leaders must make tough decisions. When we avoid them, we put the successes of our business, our team, and ourselves at risk. Hear why turnover is a sign of a healthy culture... to a certain point.
28:17 - What’s the difference between transactional leadership and transformational leadership? Transactional leadership worked for Trevor until Carrot hit around the $1 million revenue mark. It’s reacting and delegating. It’s creating basic processes for how to complete tasks. Transformational leadership is empowering and unleashing your team, ultimately freeing you up from small tasks. It’s done by asking “What’s the outcome we're looking for? and What’s the way we measure success? And “What’s blocking you?” Write down where they're blocked and invest in the time to train them on decision making - design a process that guides them through the right questions to ask.
46:20 - I used to say I wasn’t a morning person. A habit tracker is the key tool that helped me change that.... and I’ve never even been good at habits!
52.34 - Accountability is misconstrued. You can create it for yourself through social pressure, measurements, and honesty. Habits that get you thinking about things differently.
Full show notes at: https://carrot.ly/_KUI
Direct download: EP_139_What_it_Takes_to_Build_a_Multi-Million_Dollar_Company_-_A_Conversation_Between_CEOs_Seth_Buechley_and_Trevor_Mauch.m4a
Category:business -- posted at: 2:00am PDT
Tue, 15 January 2019
Are you prepared for the changes up ahead? Investors, are you positioning yourself as the leader in your market? The housing market tends to shift every 8-10 years and we’re already starting to see more change in 2019 than in the last 3-5 years. Last week, we gathered 12 top-earning real estate investors from around the country for a 2-day long live Market Leader Summit to find out what they’re doing to thrive. Here’s what we learned...
03:19 - Where the market is heading? Experts don't predict a crash in 2019, but slower growth is anticipated and high-end markets will start to decline.
09:46 - Trends for real estate agents in 2019. Increasing time on market and more price appreciation, as growth starts to slow down.
11:59 - What about house flipping in 2019? With higher competition, slower closings and selective buyers, house flippers won’t be able to get away with as many mistakes in 2019. If you want to keep closing deals, you’re going to have to tighten up standards and pay attention to the details. Don't underestimate fix-up costs and consider increasing repair expenses to compete in a more competitive market.
21:43 - With new iBuyer programs from Keller Williams and Coldwell Banker homebuyers will other options over real estate agents. I believe this could be a good thing… as long as you’re building credibility and creating content to stand out in your markets. What are you doing in your marketing to position yourself as the only solution for buyers and sellers?
28:00 - What one thing ruins successful real estate investors? Choosing to not get creative with making deals happen. Even with consistent, predictable leads, looking at every deal and trying to fit it into a “box” can cause you to go hungry. Other Investors like Tang Nguyen will be picking up all the leads you passed up.
37:39 - Remember that every successful investor started with zero deals and zero experience. It’s time to get creative. Which method is continuing to grow and prove sustainable over time? The ONLY marketing vehicle that keeps gaining momentum and continues to get better is online. RVM, cold calling, direct mail are all cyclical marketing methods.
Direct download: EP_138_The_2019_Housing_Market_Shift_and_What_It_Means_For_Real_Estate_Investors.m4a
Category:business -- posted at: 2:00am PDT
Tue, 8 January 2019
Often times, when we feel really overwhelmed, and are just struggling to keep up, it's probably because things are too complex. Maybe you've been trying to take more time off and get more freedom. Maybe you've tried everything, but can't quite seem to get there. The truth is, we can't grow our businesses and gain more freedom unless we simplify. On this mini CarrotCast episode I want to share with you a concept that has helped me de-clutter my life and get back more of my freedom and happiness.
02:26 - What the ceiling of complexity is and how it affects our happiness, our income, and our freedom.
03:28 - How simplification is the enemy of complexity.
05:56 - The first key to breaking through the ceiling of complexity: Process.
06:50 - Recognizing your productivity constraints and bottlenecks.
Tue, 1 January 2019
In this annual planning call, Trevor is giving away his frameworks and strategies that helped Carrot land #599 the Inc 5000 list this year - the ones he is using every single day personally, and in business. Watch the video at Carrot.com/epic/replay and skip ahead to 23:15 to get started! What we’ll cover: My 2018… key things I learned, won, and lost. Why Goals and Resolutions often don’t work (and what DOES work for me). My 5 “F’s” exercise to diagnose the spots in your life you need to focus on the most. Some mindset things that worked for me in 2018. Creating a clear, exciting, and compelling vision for your life. My 1-page Annual Strategic Plan. How to create habits that stick (without setting goals). How an ancient Japanese concept called “Ikigai” changed my life.
Download all of your free resources + slides from the call here: https://oncarrot.com/epic/replay/
23:15 - Getting Started.
29:35 - What motivates entrepreneurs over time.
39:15 - My entrepreneur journey in a nutshell.
41:50 - My 4 step process to an epic year.
56:38 - Take a quick test on the 5 F’s: Fitness, Family, Friends, Financial, and Faith.
1:02:18 - How a lack of urgency is one of our biggest problems and the best fix for it.
1:48:21 - The ancient Japanese concept called “Ikigai” that changed my life.
1:52:58 - The 3 Step Personal Power Process: The Dreams Worksheet & 15-minute Energy Audit.
2:00:52 - The entire annual, quarterly, and monthly planning process we follow at Carrot.